Benefit Cosmetics | Digital and Brand Design Content Creation for Benefit Cosmetics’ Product Launch Marketing for Tar Magent Mascara

Responsibilities: Developed Digital Design and Maintained Brand Design for E-commerce and Email Marketing Assets for the Product Launch of Tar Magent Mascara

Worked with the creative directors to develop a cohesive brand system for various product launch e-commerce banners, homepage takeovers, and email layouts. We used elements from the general branding of Benefit Cosmetics and infused them with concepts for the product launch and advertisement of the Tar Magnet Mascara.

Branding Mood Board for E-commerce Product Launch Marketing

Final E-commerce Teaser Banners - Highlighting the New Product's Magnetic Qualities 

Final E-commerce Campaign Banners - Highlighting the Mascara’s Launch and Magnetic Qualities 

Final Product Launch Email and Homepage Takeovers - Highlighting the Mascara’s Launch and Magnetic Qualities 

Final E-commerce GIF Banners - Highlighting the Mascara’s Launch and Magnetic Qualities On Various Models