Old Navy | Digital, UI, and Brand Design Content Creation for Old Navy’s Women’s Fashion on E-commerce Site for Bodequality Campaign

Responsibilities: Developed UI and Digital Design and Maintained Brand Design for the Bodequality Campaign Launch for E-commerce Site Assets and Web Pages

Collaborated with the creative directors to develop a cohesive brand system for Bodequality e-commerce site assets, highlighting the innovative and non-exclusionary sizing the campaign offers women who shop for jeans and denim at Old Navy. We used photography and branding elements to highlight the range of sizes the company offered and showcased the various denim styles that were not limited to a certain body type.

Branding Mood Boards for Bodequality Campaign

Final Bodequality Banner - Women’s Denim Fashion - Highlighting Information About the Campaign

Final Bodequality Sizing Banners & Size Tabs - Highlighting Various Women’s Denim Fashion - Size 4, Size 12, & Size 18

Final Learn More Banner - Highlighting Women’s Denim Fashion and Sizes

Final Bodequality Denim Style Banners - Highlighting Women’s Denim Fashion - OG Straight, Pop Icon Skinny, Kicker Boot-Cut, and Wide Leg Denim